1. Educational services
  2. Operations
  3. Marketing
  4. Technology
One system of work, with its own metrics.

Antonio Corzo Rico

Portrait of Antonio Corzo Rico

Head of Operations & Transformation · Product Engineering Manager

Operating models that scale without multiplying structure, for companies growing under pressure to deliver.

I make the real flow of work visible, redesign it into end-to-end teams and leave it measured and running without me. Today across four areas and 130+ people in a private equity-backed group. Before that, delivery for Inditex and bringing technology and product under one way of working.

~50% less time-to-market and −80% dependencies in the pilot team. With generative AI, definition and planning went from days to hours.

Based in Spain, remote or hybrid.

Measured results

  • ~50% less time-to-market in the pilot team Educational services pilot, after moving from functional silos to product teams with end-to-end capability.
  • −80% structural dependencies in the same pilot Work stopped stalling on other teams and delivery became predictable.
  • 130+ people across four areas, under one method Educational services, operations, marketing and technology. Two teams built from scratch to do it, and growth absorbed by replicating teams that already work rather than adding structure.
  • From days to hours with generative AI in the flow of work Product definition and planning went from days to hours, and a hypothesis is now validated with prototypes and landing pages built in hours, where there used to be weeks of waiting on other areas.

Since 2010 · three teams built from scratch · technology and product brought under one model, at two companies · delivery for Inditex · CRM rolled out in five countries · a 20-person PMO for Zurich, Mapfre, Deutsche Bank, Ferrovial, Abengoa and Real Madrid.

I have worked at and for Northius, Inditex (via Capitole), Everis / NTT Data, Axesor, Atlax 360 and EOI Business School.

Cases

Six interventions I led and delivered, on very different areas and problems, with one principle throughout: first the system, then the tool. The first five are from Northius; the last, from another company years earlier, is the one that shows the method does not depend on where it is applied.

From functional silos to product teams

Educational services, ~45 people

An area organized in silos, working as a chain and managed through spreadsheets, where everyone saw their own part but nobody owned the outcome.

Starting point
Work fragmented and constantly handed off between functions, with no product view and no operational metrics. Invisible bottlenecks and frequent rework.
Intervention
Redefining the unit of value: from scattered tasks to the course as a complete product. Validated with small cross-functional pilot teams and then scaled to six teams with end-to-end capability, their own metrics and a defined working cadence.
Impact
~50% less production time and ~80% fewer structural dependencies in the pilot, with a marked drop in rework and better quality. The area began managing itself without constant supervision, and growth stopped meaning added complexity: it now means replicating teams that already work.

From unlimited intake to governed flow

Operations, ~45 people

An area absorbing every incoming request without filter or prioritization, where decisions were driven by pressure rather than data.

Starting point
Chronic overload, excessive multitasking and requests left forgotten indefinitely. Everything was urgent and there was no visibility of the real state of anything.
Intervention
Redesign of the request value chain, with a validation step that improves data quality before work starts, and an explicit limit on work in progress. Reorganization into four specialist teams plus a data administration team, with dashboards and expiry criteria for stale work.
Impact
Shorter delivery times and less multitasking, better workload distribution and no more forgotten requests. For the first time the area can measure its real capacity, size its resources and decide with data instead of perceived urgency.

One shared way of working with an external supplier

Marketing, ~45 people across 8 teams

A large area with several intake channels and much of the day-to-day work split between the internal team and an external supplier.

Starting point
Requests arriving by email, chat and meetings with no common filter, and work bouncing back and forth between teams. With no shared view, it was hard to tell what each side was working on at any given moment.
Intervention
Progressive centralization of intake, a prioritized backlog, a work-in-progress limit and a clear owner for prioritization. A shared workspace with the supplier, a formal validation state for deliverables and joint weekly planning.
Impact
The area took over deciding what comes in and in what order. The shared workspace gives both sides the same view of work in progress and of what has been delivered, which simplifies joint planning and puts the supplier relationship on a clearer footing.

One way of working across Product and Technology

Product and technology, shared framework

Two areas that depend on each other but planned, prioritized and measured differently, with a framework that looked sophisticated on paper and was hard to govern in practice.

Starting point
Work was fragmented by team, which meant constant coordination just to understand what value was being delivered. Exploration and execution lived in the same place, more initiatives were opened than closed, and there was no established link between annual objectives and day-to-day work.
Intervention
One synchronized process for both areas. The unit of value became self-contained, even when several teams are involved, so the value explains itself. Exploration was formally separated from delivery to stop the two competing for the same capacity. Simultaneous work was capped at three active fronts per team with weekly prioritization, and every piece of work was tied to a key result in the strategic plan. A regular review with the leadership committee was added.
Impact
Product and Technology now share one mission, one view and one cadence. Strategy is traceable through to execution: leadership can see what is being worked on and which objective it serves. Less fragmentation and fewer cross-dependencies mean better estimates and more reliable dates, and teams can defend their priorities with data instead of absorbing everything that comes in.

AI embedded in the flow of work, not in pilots

Cross-company: product, technology and operations

The connection between business and technology — requirements, stories, roadmaps, reviews — was handcrafted: it consumed senior capacity, produced errors and was a permanent bottleneck.

Starting point
The work of translating what the business asks for into what teams build depended on specific people, with waiting and context loss at every step. Team performance was evaluated on perception.
Intervention
Generative AI embedded at specific points of the flow, always on top of processes that had already been redesigned. In discovery: co-creation of personas, user story mapping and adaptive roadmaps. In the link between business and technology: AI-assisted stories and initiatives, prototypes and landing pages. In management: team performance reviews and impact reporting automated with parameterizable dashboards.
Impact
From days to hours for product definition and planning, and refinement stopped eating whole team sessions. Landing pages, prototypes and proofs of concept in hours, with no dependency on other areas, where there used to be days or weeks of waiting: a hypothesis is now validated in the time it used to take to request it. Quarterly and yearly impact reporting went from handcrafted to instantly available, and performance evaluation runs on continuous data rather than perception.

A framework changes nothing if the culture does not change

Atlax 360 · technology and product, ~40 people in 6 teams

Two areas that depended on each other but worked to a traditional model with no connection between them. The oldest case on this list, and the one that explains why the rest work.

Starting point
Technology and product each planned, prioritized and measured on their own, on an inherited way of working. The dependency between them was real, but there was no shared framework to manage it.
Intervention
Two years of work across both areas: a shared framework for planning, prioritization and delivery, and continuous delivery in short cycles instead of large batches. The piece that changed things most was defining the product jointly across both areas, with Agile Inception and, above all, the MVP: no longer negotiating the full scope up front, but agreeing on the smallest version that solves the problem. And, as part of the same work rather than as a consequence of it, the intervention on culture: ownership of the outcome, transparency and continuous improvement.
Impact
Dates became reliable and delays dropped, and with that stakeholder expectations became manageable: instead of one distant date to defend, there was progress to show every few weeks. The change held because the culture changed with it, and that is the lesson that orders everything else: a framework rolled out without culture change is dropped the moment urgency bites. Years later I met the same problem at Northius, at greater scale, and solved it in the same order.

Testimonials

Recommendations these people published on my LinkedIn profile, where they can be verified.

  • “He has deep field knowledge of agile methodologies and strategic vision, which let him navigate an environment full of uncertainty without losing his composure, understanding at every moment where he could add the most value. I would work with Antonio again without hesitation.”
    Joan Molina Rodríguez Antonio’s direct manager on a transformation programme 2023, translated from Spanish
  • “Antonio has the ability to analyse situations systemically, finding improvements in processes and increasing effectiveness, but he also has real interest in and empathy for people, which lets him create a working environment that improves the performance and productivity of any team.”
    Olga Muñoz Ramos Agile Coach and Scrum Master, member of Antonio’s team 2023, translated from Spanish
  • “You always need people on your team you can trust, who will take on whatever you delegate and see it through end to end, and who will bring you the best solutions when problems come up. Antonio is one of those people.”
    Mario Rascón Poza Head of IT at MASORANGE, Antonio’s direct manager for over three years 2016, translated from Spanish

How I work

One sentence sums it up and sets the order of work: first the system, then the tool. A five-phase intervention model I apply with my team of agile coaches across very different business areas. The end goal is not the process: it is for the area to operate without depending on us.

  1. Diagnosis

    Observing the real flow of work, not the one the org chart describes: bottlenecks, rework, waste, dependencies and decision quality. Making visible what was not being seen.

  2. Operating redesign

    Simplifying the flow, removing steps that add no value, cutting dependencies and clarifying who owns what. The underlying shift is from managing tasks to managing products.

  3. Systematization

    Once the model is validated, the supporting tool goes in. Invisible work becomes manageable, with traceability and visibility across the organization.

  4. Metrics

    Cycle time, work in progress, rework, structural dependencies and quality. Perception gives way to evidence, and decision quality changes with it.

  5. Cultural change and autonomy

    Clear accountability, own cadence and continuous improvement. Change management is not a separate phase: the area decides with data and stops depending on hierarchy to function.

What I don't do

  • I don't roll out a tool or a framework before seeing the real flow of work.
  • I don't run isolated projects: I intervene on the area's system of work.
  • I don't automate with AI a process that has not been redesigned and measured first.
  • I don't stay: the work ends when the area decides with its own data.

Profile

I lead Operations & Transformation at Northius, a private equity-backed education group operating in Spain, Portugal and Latin America: four areas and more than one hundred and thirty people whose results are measured against a value creation plan. I do it with a team of agile coaches I built from scratch and, in parallel, as Product Engineering Manager, leading a product engineering team for the highest-impact initiatives.

I come from building software and running projects at Everis (NTT Data) and Axesor, where I rolled out a CRM across five countries as Product Owner. The move into organizational change came at Atlax 360: technology and product worked to a traditional model with no connection between them, and I brought them under one way of working by leading with the culture change rather than the process. After that, delivery for Inditex as Agile Delivery Manager.

That one of the Northius cases is that same problem — Product and Technology under a single method — is no coincidence: it is the second time I have solved it, at another company and at greater scale. Two constants run through the journey: building from scratch the teams that sustain the change, and never taking a way of working for granted until the culture holds it up on its own. Since 2023 I combine the executive role with teaching at EOI Business School.

A workflow that is properly understood and measured is also the best starting point for generative AI: it shows where AI frees up real team capacity, and how to put it into production without breaking the operating model underneath.

A rule I don't negotiate: first understand the real flow, then redesign it, and only then choose the tool. Changing the tool without changing the process is the most expensive way to fix nothing.

Experience

Northius January 2024 – Present
Head of Operations & Transformation and Product Engineering Manager

A private equity-backed education group operating in Spain, Portugal and Latin America. I lead Operations & Transformation across educational services, operations, marketing and technology — more than one hundred and thirty people — through a team of three agile coaches I built from scratch.

  • Built and lead the agile coaching team that delivers the transformation across the four areas.
  • As Product Engineering Manager, lead a product engineering team — three engineers and a business analyst — responsible for high-impact initiatives for the company.
  • Redesign of each area's system of work, from diagnosing the real flow through to team autonomy.
  • Definition and facilitation of OKRs, connecting strategy, portfolio and execution in quarterly cycles.
  • Design of the prioritization and demand management process, structuring the portfolio into opportunities, experiments and initiatives.
  • Introduction of operational health metrics where none existed: cycle time, work in progress, rework and dependencies.
  • Contained headcount growth through process redesign rather than new hires.
Inditex June 2022 – January 2024
Agile Delivery Manager , via Capitole Consulting

Delivery management in a large-scale, highly complex corporate environment, with multiple teams and technology and business stakeholders.

  • Optimization of workflows, dependencies and decision-making mechanisms, increasing visibility of the real state of delivery.
  • Facilitation of prioritization and cross-team coordination to reduce recurring blockers.
  • Sustained improvement in predictability and a reduction in critical cross-team blockers.
Atlax 360 January 2018 – May 2022
Head of Agile Framework & Culture

Technology and product worked to a traditional model with no connection between them: each area planned, prioritized and measured on its own. I led the methodological transformation that brought them under one way of working, and what sustained it was not the framework: it was the culture change.

  • Methodological transformation of technology and product: from two areas planning and delivering separately to a shared framework for planning, prioritization and delivery.
  • Culture change as the lever, not the consequence: ownership of the outcome, transparency and continuous improvement. Without it, the framework is dropped the moment urgency bites.
  • Defined the organization's operating model: shared principles, structures and practices to scale delivery consistently.
  • In parallel, Country Manager for EuropeanScrum in Central America and the Caribbean and co-founder of Academy Agile.
Axesor October 2016 – December 2017
Product Owner & IT Project Manager
  • Functional lead as Product Owner for the Microsoft Dynamics CRM 365 rollout in Spain, Peru, Colombia, Chile and Portugal.
  • Built the rollout project team from scratch and led it.
  • Redefined the ITIL-based incident management system, including the rollout of an ITSM tool.
  • Analysis and transformation of horizontal processes at international level.
Everis (NTT Data) June 2015 – October 2016
IT Project Manager
  • Led major corporate projects: a corporate training portal, expatriate management and resource budgeting.
  • Acted as the link between client, functional team, development and QA across all project phases.
SGAIM, Xtra Telecom and Cenoposiciones 2010 – 2015
Technical office, process design and software development
  • Head of technical office and PMO with a team of twenty, on projects for Zurich, Mapfre, Deutsche Bank, Ferrovial, Abengoa and Real Madrid.
  • Analysis, design and development of billing, CRM and reporting applications.

Services

What I teach at EOI Business School and at the companies that hire me is what I apply every day as Head of Operations & Transformation. The formats are deliberately bounded: one- or two-day in-company workshops (Flight Levels, OKRs, flow metrics, portfolio management, Value Stream Mapping, AI applied to processes), a short diagnosis of the flow of work, and monthly mentoring for leadership committees and teams.

See workshops, diagnosis and mentoring

Teaching & credentials

  • Lecturer and programme director
    EOI Business School — agility, digital product, marketing and organizational transformation
    2023 – Present
  • Country Manager for Central America and the Caribbean
    2019 – 2021
  • Co-founder
    Academy Agile — agile training and certification
    2019
  • B.Eng. in Computer Engineering
    University of Granada
    2004 – 2009