Head of Operations & Transformation · Product Engineering Manager
Operating models that scale without multiplying structure, for companies growing under
pressure to deliver.
I make the real flow of work visible, redesign it into end-to-end teams and leave it
measured and running without me. Today across four areas and 130+ people in a private
equity-backed group. Before that, delivery for Inditex and bringing technology and product
under one way of working.
~50% less time-to-market and −80% dependencies in the pilot team. With
generative AI, definition and planning went from days to hours.
~50%less time-to-market in the pilot teamEducational services pilot, after moving from functional silos to product teams with end-to-end capability.
−80%structural dependencies in the same pilotWork stopped stalling on other teams and delivery became predictable.
130+people across four areas, under one methodEducational services, operations, marketing and technology. Two teams built from scratch to do it, and growth absorbed by replicating teams that already work rather than adding structure.
From days to hourswith generative AI in the flow of workProduct definition and planning went from days to hours, and a hypothesis is now validated with prototypes and landing pages built in hours, where there used to be weeks of waiting on other areas.
Since 2010 · three teams built from scratch · technology and product brought under one model,
at two companies · delivery for Inditex · CRM rolled out in five countries · a 20-person PMO
for Zurich, Mapfre, Deutsche Bank, Ferrovial, Abengoa and Real Madrid.
I have worked at and for Northius, Inditex (via Capitole), Everis / NTT Data, Axesor, Atlax
360 and EOI Business School.
Cases
Six interventions I led and delivered, on very different areas and problems, with one
principle throughout: first the system, then the tool. The first five are from Northius; the
last, from another company years earlier, is the one that shows the method does not depend on
where it is applied.
From functional silos to product teams
Educational services, ~45 people
An area organized in silos, working as a chain and managed through spreadsheets, where
everyone saw their own part but nobody owned the outcome.
Starting point
Work fragmented and constantly handed off between functions, with no product view and no
operational metrics. Invisible bottlenecks and frequent rework.
Intervention
Redefining the unit of value: from scattered tasks to the course as a complete product.
Validated with small cross-functional pilot teams and then scaled to six teams with
end-to-end capability, their own metrics and a defined working cadence.
Impact
~50% less production time and
~80% fewer structural dependencies in the pilot, with a marked drop in
rework and better quality. The area began managing itself without constant supervision,
and growth stopped meaning added complexity: it now means replicating teams that already
work.
From unlimited intake to governed flow
Operations, ~45 people
An area absorbing every incoming request without filter or prioritization, where decisions
were driven by pressure rather than data.
Starting point
Chronic overload, excessive multitasking and requests left forgotten indefinitely.
Everything was urgent and there was no visibility of the real state of anything.
Intervention
Redesign of the request value chain, with a validation step that improves data quality
before work starts, and an explicit limit on work in progress. Reorganization into four
specialist teams plus a data administration team, with dashboards and expiry criteria
for stale work.
Impact
Shorter delivery times and less multitasking, better workload distribution and
no more forgotten requests. For the first time the area can measure its
real capacity, size its resources and decide with data instead of perceived urgency.
One shared way of working with an external supplier
Marketing, ~45 people across 8 teams
A large area with several intake channels and much of the day-to-day work split between
the internal team and an external supplier.
Starting point
Requests arriving by email, chat and meetings with no common filter, and work bouncing
back and forth between teams. With no shared view, it was hard to tell what each side was
working on at any given moment.
Intervention
Progressive centralization of intake, a prioritized backlog, a work-in-progress limit and
a clear owner for prioritization. A shared workspace with the supplier, a formal
validation state for deliverables and joint weekly planning.
Impact
The area took over deciding what comes in and in what order. The shared
workspace gives both sides the same view of work in progress and of what has been
delivered, which simplifies joint planning and puts the supplier relationship on a
clearer footing.
One way of working across Product and Technology
Product and technology, shared framework
Two areas that depend on each other but planned, prioritized and measured differently, with
a framework that looked sophisticated on paper and was hard to govern in practice.
Starting point
Work was fragmented by team, which meant constant coordination just to understand what
value was being delivered. Exploration and execution lived in the same place, more
initiatives were opened than closed, and there was no established link between annual
objectives and day-to-day work.
Intervention
One synchronized process for both areas. The unit of value became self-contained, even
when several teams are involved, so the value explains itself. Exploration was formally
separated from delivery to stop the two competing for the same capacity. Simultaneous
work was capped at three active fronts per team with weekly prioritization, and every
piece of work was tied to a key result in the strategic plan. A regular review with the
leadership committee was added.
Impact
Product and Technology now share one mission, one view and one cadence.
Strategy is traceable through to execution: leadership can see what is being worked on
and which objective it serves. Less fragmentation and fewer cross-dependencies mean
better estimates and more reliable dates, and teams can defend their priorities with data
instead of absorbing everything that comes in.
AI embedded in the flow of work, not in pilots
Cross-company: product, technology and operations
The connection between business and technology — requirements, stories, roadmaps, reviews —
was handcrafted: it consumed senior capacity, produced errors and was a permanent
bottleneck.
Starting point
The work of translating what the business asks for into what teams build depended on
specific people, with waiting and context loss at every step. Team performance was
evaluated on perception.
Intervention
Generative AI embedded at specific points of the flow, always on top of processes that
had already been redesigned. In discovery: co-creation of personas, user story mapping
and adaptive roadmaps. In the link between business and technology: AI-assisted stories
and initiatives, prototypes and landing pages. In management: team performance reviews
and impact reporting automated with parameterizable dashboards.
Impact
From days to hours for product definition and planning, and refinement
stopped eating whole team sessions. Landing pages, prototypes and proofs of concept in
hours, with no dependency on other areas, where there used to be days or weeks of
waiting: a hypothesis is now validated in the time it used to take to request it.
Quarterly and yearly impact reporting went from handcrafted to instantly available, and
performance evaluation runs on continuous data rather than perception.
A framework changes nothing if the culture does not change
Atlax 360 · technology and product, ~40 people in 6 teams
Two areas that depended on each other but worked to a traditional model with no connection
between them. The oldest case on this list, and the one that explains why the rest work.
Starting point
Technology and product each planned, prioritized and measured on their own, on an
inherited way of working. The dependency between them was real, but there was no shared
framework to manage it.
Intervention
Two years of work across both areas: a shared framework for planning, prioritization and
delivery, and continuous delivery in short cycles instead of large batches. The piece
that changed things most was defining the product jointly across both areas, with Agile
Inception and, above all, the MVP: no longer negotiating the full scope up front, but
agreeing on the smallest version that solves the problem. And, as part of the same work
rather than as a consequence of it, the intervention on culture: ownership of the
outcome, transparency and continuous improvement.
Impact
Dates became reliable and delays dropped, and with that stakeholder
expectations became manageable: instead of one distant date to defend, there was progress
to show every few weeks. The change held because the culture changed with it, and that is
the lesson that orders everything else: a framework rolled out without culture change is
dropped the moment urgency bites. Years later I met the same problem at Northius, at
greater scale, and solved it in the same order.
Testimonials
Recommendations these people published on my LinkedIn profile, where they can be
verified.
“He has deep field knowledge of agile methodologies and strategic vision, which
let him navigate an environment full of uncertainty without losing his composure,
understanding at every moment where he could add the most value. I would work with
Antonio again without hesitation.”
Joan Molina RodríguezAntonio’s direct manager on a transformation programme2023, translated from Spanish
“Antonio has the ability to analyse situations systemically, finding improvements
in processes and increasing effectiveness, but he also has real interest in and empathy
for people, which lets him create a working environment that improves the performance
and productivity of any team.”
Olga Muñoz RamosAgile Coach and Scrum Master, member of Antonio’s team2023, translated from Spanish
“You always need people on your team you can trust, who will take on whatever you
delegate and see it through end to end, and who will bring you the best solutions when
problems come up. Antonio is one of those people.”
Mario Rascón PozaHead of IT at MASORANGE, Antonio’s direct manager for over three years2016, translated from Spanish
How I work
One sentence sums it up and sets the order of work: first the system, then the
tool. A five-phase intervention model I apply with my team of agile coaches across
very different business areas. The end goal is not the process: it is for the area to
operate without depending on us.
Diagnosis
Observing the real flow of work, not the one the org chart describes: bottlenecks,
rework, waste, dependencies and decision quality. Making visible what was not being
seen.
Operating redesign
Simplifying the flow, removing steps that add no value, cutting dependencies and
clarifying who owns what. The underlying shift is from managing tasks to managing
products.
Systematization
Once the model is validated, the supporting tool goes in. Invisible work becomes
manageable, with traceability and visibility across the organization.
Metrics
Cycle time, work in progress, rework, structural dependencies and quality. Perception
gives way to evidence, and decision quality changes with it.
Cultural change and autonomy
Clear accountability, own cadence and continuous improvement. Change management is not
a separate phase: the area decides with data and stops depending on hierarchy to
function.
What I don't do
I don't roll out a tool or a framework before seeing the real flow of work.
I don't run isolated projects: I intervene on the area's system of work.
I don't automate with AI a process that has not been redesigned and measured first.
I don't stay: the work ends when the area decides with its own data.
Profile
I lead Operations & Transformation at Northius, a private equity-backed education group
operating in Spain, Portugal and Latin America: four areas and more than one hundred and
thirty people whose results are measured against a value creation plan. I do it with a team
of agile coaches I built from scratch and, in parallel, as Product Engineering Manager,
leading a product engineering team for the highest-impact initiatives.
I come from building software and running projects at Everis (NTT Data) and Axesor, where I
rolled out a CRM across five countries as Product Owner. The move into organizational change
came at Atlax 360: technology and product worked to a traditional model with no connection
between them, and I brought them under one way of working by leading with the culture change
rather than the process. After that, delivery for Inditex as Agile Delivery Manager.
That one of the Northius cases is that same problem — Product and Technology under a single
method — is no coincidence: it is the second time I have solved it, at another company and at
greater scale. Two constants run through the journey: building from scratch the teams that
sustain the change, and never taking a way of working for granted until the culture holds it
up on its own. Since 2023 I combine the executive role with teaching at EOI Business School.
A workflow that is properly understood and measured is also the best starting point for
generative AI: it shows where AI frees up real team capacity, and how to put it into
production without breaking the operating model underneath.
A rule I don't negotiate: first understand the real flow, then redesign it, and only then
choose the tool. Changing the tool without changing the process is the most expensive way to
fix nothing.
Experience
NorthiusJanuary 2024 – Present
Head of Operations & Transformation and Product Engineering Manager
A private equity-backed education group operating in Spain, Portugal and Latin America. I
lead Operations & Transformation across educational services, operations, marketing
and technology — more than one hundred and thirty people — through a team of three agile
coaches I built from scratch.
Built and lead the agile coaching team that delivers the transformation across the four areas.
As Product Engineering Manager, lead a product engineering team — three engineers and a business analyst — responsible for high-impact initiatives for the company.
Redesign of each area's system of work, from diagnosing the real flow through to team autonomy.
Definition and facilitation of OKRs, connecting strategy, portfolio and execution in quarterly cycles.
Design of the prioritization and demand management process, structuring the portfolio into opportunities, experiments and initiatives.
Introduction of operational health metrics where none existed: cycle time, work in progress, rework and dependencies.
Contained headcount growth through process redesign rather than new hires.
InditexJune 2022 – January 2024
Agile Delivery Manager , via Capitole Consulting
Delivery management in a large-scale, highly complex corporate environment, with multiple
teams and technology and business stakeholders.
Optimization of workflows, dependencies and decision-making mechanisms, increasing visibility of the real state of delivery.
Facilitation of prioritization and cross-team coordination to reduce recurring blockers.
Sustained improvement in predictability and a reduction in critical cross-team blockers.
Atlax 360January 2018 – May 2022
Head of Agile Framework & Culture
Technology and product worked to a traditional model with no connection between them: each
area planned, prioritized and measured on its own. I led the methodological transformation
that brought them under one way of working, and what sustained it was not the framework: it
was the culture change.
Methodological transformation of technology and product: from two areas planning and delivering separately to a shared framework for planning, prioritization and delivery.
Culture change as the lever, not the consequence: ownership of the outcome, transparency and continuous improvement. Without it, the framework is dropped the moment urgency bites.
Defined the organization's operating model: shared principles, structures and practices to scale delivery consistently.
In parallel, Country Manager for EuropeanScrum in Central America and the Caribbean and co-founder of Academy Agile.
AxesorOctober 2016 – December 2017
Product Owner & IT Project Manager
Functional lead as Product Owner for the Microsoft Dynamics CRM 365 rollout in Spain, Peru, Colombia, Chile and Portugal.
Built the rollout project team from scratch and led it.
Redefined the ITIL-based incident management system, including the rollout of an ITSM tool.
Analysis and transformation of horizontal processes at international level.
Everis (NTT Data)June 2015 – October 2016
IT Project Manager
Led major corporate projects: a corporate training portal, expatriate management and resource budgeting.
Acted as the link between client, functional team, development and QA across all project phases.
SGAIM, Xtra Telecom and Cenoposiciones2010 – 2015
Technical office, process design and software development
Head of technical office and PMO with a team of twenty, on projects for Zurich, Mapfre, Deutsche Bank, Ferrovial, Abengoa and Real Madrid.
Analysis, design and development of billing, CRM and reporting applications.
Services
What I teach at EOI Business School and at the companies that hire me is what I apply every
day as Head of Operations & Transformation. The formats are deliberately bounded: one- or
two-day in-company workshops (Flight Levels, OKRs, flow metrics, portfolio management, Value
Stream Mapping, AI applied to processes), a short diagnosis of the flow of work, and monthly
mentoring for leadership committees and teams.